Thursday, November 18, 2004

Dhoom

Dhoom. That's the new buzzword this year. A lot of our buzzwords trickle down from Hindi cinema and many of them are already in use, but not popular use. So while Bole To and Kal Ho Naa Ho courtesy Munnabhai MBBS and Kal Ho Naa Ho became the buzzwords last year, Dhoom is definitely the new catchphrase. LG has been running a Dhoom campaign, almost every radio station had a Diwali Dhoom macha de package and several other ads are talking about dhoom. ICICI has, in fact, gone a step ahead and adopted Hum Hain Na (from Main Hoon Na) as its new tagline. Keep a look out; it's very interesting to see how our vocabulary keeps changing and assimmilating new words and phrases, which are then later dropped like hot potatoes. In fcat, Reader's Digest I think had a list of all the famous words which became buzzwords in which year; last year it was sex up (courtesy the WMD dossier).

2 Comments:

Blogger Jabberwock said...

This is the second time in two posts that you've used the word 'fcat'. Something wrong with your keyboard or is this one of the new words you've assimilated?

18 November, 2004  
Blogger writer-in-egg-style said...

Fcat is, marketers are quite clued in. Note, too, how the Sound of Dhoom has crept into so many millions of heads (and not just in India), and how it just keeps playing.

Play it again, Sunidhi (or is it Tata).

Could it just have happened on its own... or have a brainwave and groinwave coalesced into a soundwave?

19 November, 2004  

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