Wednesday, November 03, 2004

Telly Tamasha Nov 3, 2004

What this really means is that I just have a few minutes so though a couple of blogs have made their way into my head, I don't have the time to write them properly, and I will wait till tomorrow or day after when I have the time. As of now, a small Telly Tamasha blog.

Radio
> Red FM has altered its tagline from Asli masti to Asli Radio. Now of course there's no way of knowing but I can hazard a guess, and my guess is Red FM, asli masti was not connecting as a radio brand. Maybe FM wasn't a strong enough indicator that the medium was radio while competitors are much clearer in their communications. Radio Mirchi, it's hot and Radio City. Maybe the India Today group should have stuck to their old name, Radio Today.

Kamal's back
> Kamal Sidhu, yes the curly-haired former VJ, who disappeared (as has Laila Rouass) is back on Zoom, on a show called Dangerous, where they apparently discuss sex. Of course it doens't say so very clearly, but the ads and colourful, sexy hoardings more than communicate that.

TV in the print
> Outlook's recent issue (Nov 8, 2004) has done a story on TV stars coming of age. I haven't read it yet, but an initial glimpse showed that in female popular TV stars Jassi, Tulsi, Nandini, Dr Simran and Prerna find a mention and Sakshi tanwar (parvati), one of the pillars of kahaani, and personally one of Ekta Kapoor's favourite stars, finds mention as a 'Others to look out for.' Are they kidding? She's been on air for some three-four years and is a huge star in her own right. Definitely cannot be clubbed in the same league with Mallika and Pari in Jassi...

Advertising
> Why is Airtel's latest camapign (lost in the jungle... wherever you go our network won't let you down) seem like an imitation of Hutch's pug ads where the core message is 'wherever you go our network follows'. In fact the message is so clearly embedded in my head as Hutch's message that when I saw the Airtel ad, I was just wondering why they need to go after the same message.

5 Comments:

Blogger writer-in-egg-style said...

Must learn. Brand clarity wins. Must concede. Keeping it simple works. It can make up for other slip-ups too, unless the deal is to go the self-exalting Simply Red way of "If you don't know by now..." That would be a real let down.

AirTel is not a let down, even if it does not sound distinct enough from its chief rival. Remember, it has the 'air' advantage of universal appeal in its name, which lets it make its reliability promise more meaningful in a Bon Jovi "These 5 words I say to you..." way. Subtle clarity, like its earlier 'express yourself' black & white campaign on TV.

But then, universal subtlety does not always pack enough power, and people do not always think hard enough. So it will still be follow-the-leader or dog-wag or whatever they call it.

For every "play it again Sam" , though, you might also hear "play it again Laila" Competition must not diminish.

04 November, 2004  
Blogger Jabberwock said...

Hardly watch TV but have seen unfortunate glimpses of this sex show on Zoom. It’s sterile, puerile and all the other iles you can think of (what I saw was in the first couple of episodes so maybe it’s improved since then but doubt it). The two anchors talk in code language, ostensibly saying everything but really saying nothing (wonder if bloody Vineet Jain wrote the script himself) and this is interspersed with collage shots of a smouldering, pouting Kamal S doing everything she can to look hot. A candid programme on sex needs to at least seem relaxed and spontaneous, but that’s completely missing here; the anchors look very uncomfortable, as if they’re both afraid their respective spouses will burst through the studio curtain at any point and haul them off by the ears. Reminds me of those ‘bridal showers’ hosted by young Punju babes who are basically ultra-conservative at heart but want to seem kewl so go through the rigmarole of hiring a male stripper and getting the bride-to-be to close-dance with him etc.

04 November, 2004  
Blogger writer-in-egg-style said...

Well, well...

30 June, 2005  
Blogger writer-in-egg-style said...

I guess... if cool enough, it works. If there's some sorta breakthru, what's good for the private sphere could be good for posterity

30 June, 2005  
Anonymous Anonymous said...

Guy
You have got to see this. Obama playing on XBox. Funniest video ever. http://bit.ly/bllhx1

23 February, 2010  

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