Saturday, November 20, 2004


Wanted to add to the Dhoom blog. Another buzzword that's being tried by Indiatimes is 'Whatever'. The campaign just doesn't cut it. I mean, 'things you care about, things you don't...' like I just don't get it. Adding that 'whatever' at the end is NOT going to suddenly open the floodgates and get all the 18 to 25-year-olds hooked to the site or portal, 'whatever' it is. But you know why 'whatever' has become such a popular term? It's a politer way of saying 'shut up' or 'I don't agree with you' or just leave me alone' or 'can we change the topic'. But whereas those are 'closed' statements, 'whatever' is an open-ended statement -- credit all this new learning on open-ended and closed questions and statements to a telephone training workshop I attended --leaving the listener to interpret it in their own way. So someone asks you to dinner and you don't want to go. Answer: whatever. So someone asks you a question that's uncomfortable and you don't like how the conversation's going. Just say 'whatever'. Next questions. Repeat answer. Wham! the topic will change. Guaranteed. The other 'whatever' connection is Channel [V]. If I'm not wrong, Channel [V] had or has a show called Whatever Things. Anyone remember it?
Also coming up: Channel [V]'s Super Singer, if I'm not wrong. It's been running these teasers with 'gates open December 3', 'only 2 days to go' etc and of course the buzzword Kal Ho Naa Ho in the background.


Anonymous Anonymous said...

Sorry to butt in, but it was MTV Whatever Things. Hosted by Shenaz T-wala.

25 November, 2004  
Blogger writer-in-egg-style said...

so long as it rocks

30 June, 2005  
Blogger writer-in-egg-style said...

"Whatever" can be an open variable or a closed constant.

Can't easily second-guess. But would be terrific to know.

04 July, 2005  
Anonymous Sa sa ni ni Notes said...

"Whatever -- got the message?"

Bounce, bounce, BOUNCE, it's the T-shirt message of the season, surely.

10 September, 2005  
Blogger Meera said...

Whatever be the grammatical connotations.. the ad surely sucks. Agree with you there.

10 January, 2006  
Blogger Maloy said...

The ad rocks, dude!
You got it bingo when u say it's a polite way to say shut up.
It seems you are not in tune with the youth cool- so...

12 February, 2006  

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