Monday, December 06, 2004

This and that...

Link
> Scary story on Guardian on how most of England's prisons house several mentally unfit people and how the numbers are spiralling. Also, how most of the prison staff is not skilled at handling such inmates...

Zee's scored two points
> Managed to catch the grand finale of the Zee TV India's Best Cinestars Ki Khoj, and while I have not, several people have been following the 44-episode show, including Brij Mohan Munjal, the head of the Hero Honda empire, whichw as one of the pirnciple sponsors of the show. On stage, standing alongside Hrithik Roshan (he endorses Hero Honda's Karizma bike) Munjal specifically cited examples of how the winners Sarvar Ahuja and Aditi Sharma were nervous, raw amateurs when they started out and how he has seen them, as a viewer, grow with each episode. He then went on to say that prior to shows like this only people like Hrithik whose parents are in this line could aspire to become actors (Hrithik smiled and hung his head in shame while the crowd booed and hooted) but now anyone can try. He aslo quoted from Zee's new ad for its show Business Baazigar where Subhash Chandra strolls along the beach and says he started out Rs 17 in his pocket from Hissar, and applauded Chandra for giving back to the nation. Quite surprising to see an industry stalwart following a show so closely... On the Chandra ad, it's quite nice. I can only wonder why Zee has not tried to promote its channel using Chandra's 'dare to dream' mantra earlier. In a simple kurta pyjama while kids make a sand castle, he talks about how he went from rs 17 to Rs 17000 to 17 lakh to 17 crore to 1700 crore and so on (the sand castle is washed and he helps them reconstruct it, in the meantime). It's about the power of dreams and if you have one, Zee will now finance it. This show sounds promising; after all India is the land of dreams. And, on another note, Sahara, it seems, was just waiting for Zee to complete its run; it has now started advertising its own talent show for filmstars called Mr & Miss Bollywood; however it has already made 9 short films with the finalists and viewers will be asked to judge them on the basis of that.

Koffee with Karan
> Finally caught one full episode of Koffee with Karan. Upbeat music, straight out of a nightclub, posh settings and of course A-list celebs. Plus, Karan has this agony aunt streak; everyone seems to confide in him and talks to him about everything. I think it comes from the confidence that he has control over his life. And while the chat with Saif revealed that karan will be able to handle people he's not so close to, still Saif has been in his movie. How he will warm up to complete strangers is going to be the acid test. This week should be interesting on that account: director Sanjay Leela Bhansali and his muse Aishwarya Rai will be on.

> Ads
Remember the blog about the buzzwords. One case of a buzzword used wrongly or incorrectly is IOC petrol pumps promising to give you a jaddoo ki jhappi. The image this conjured up in my mind was a petrol pump executive (if I can call them that) giving me a jhappi, and this totally creeped me out. What IOC meant by JKJ (jadoo ki...) was that they were giving out prizes to customers; now why convolute something simple to make it confusing and perhaps, negative?

> Have I seen a great ad in a long time, an ad that I can't turn off? Not that I can remember... have you? But what I have ntoiced is that while designer are cryign themselves hoarse that boot cut jeans and trousers are out, Levi's (always a step ahead) has already gone ahead and launched 'slim' jeans. They have Bipasha (I think it's her) sprawled out sporting slim jeans and a pink T-shirt slashed across the front like Esha Deol's in Dhoom. Now some time ago (September) this acquaintance was shifting to the UK and she was hopping mad searhcing for straight cut jeans (having been a fashion correspondent she told me boot cuts were so out), but apparently no store was stcoking anything but boot cuts. Levi's has of course, reacted quick and early, and withing two months they've moved to slim, and I can guarantee their stores now hardly have any boot cuts (but knowing India, boot cuts will continue to be popular for a long, long time).

18 Comments:

Blogger Jabberwock said...

Wow, I thought I was a versatile blogger but this is heavy - a Guardian piece on deranged inmates and Koffee with Karan in the SAME POST?!

06 December, 2004  
Blogger Jabberwock said...

Wow, I thought I was a versatile blogger but this is heavy - a Guardian piece on deranged inmates and Koffee with Karan in the SAME POST?!

06 December, 2004  
Blogger writer-in-egg-style said...

The director of Devdas and HDDCS? And with Ash? On a clown-around show? The very sound of it, the very sound of it...!

Meanwhile, aren't jeans supposed to be about defying fashion? About defying the vagaries of... well, about DEFIANCE.

06 December, 2004  
Anonymous Anonymous said...

Instead of 'Hi Gorgeous', here's a suggested slogan for the Levi's slim campaign featuring Bipasha Basu: 'Read My Blips'

07 December, 2004  
Anonymous Anonymous said...

Hanes has done it. Sliced through the clutter. What masterful advertising device did Hanes use?

A pair of scissors.

More precisely, a pair of scissors in the hands of a young just-married man, right next to his marital bed, on his wedding night---as he appears to fumble around in the vague region of his crotch.

His wife’s face, as you can well imagine, is a face to watch….

… as the young man snips his way to evident relief.

‘No scratchy labels’ says the tagline, announcing Hanes label-free underwear for men.

21 January, 2005  
Blogger writer-in-egg-style said...

Jeans. Moments. Lip reading.

To the lateral mind, it all makes simple sense.

30 September, 2005  
Anonymous FYC said...

Read. Talk. Eate.

27 October, 2005  
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hmmmm at Cannes too?

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