Friday, August 05, 2005

More rock

Want to let you all know that the Chiragh Din Rocks (read blog below called rock on) has reached TV. It's imprinted on some Chiragh Din commercial now, exactly the way it appears on the hoarding. It says CD and then rocks is written in a charcoal-like hand scribble....

And apart from the hazaar use of it's rocking, he's rocking, I'm rocking, everyone's rocking in innumerable newspaper and magazine articles, I saw a very innovative use of rock this morning. A pack of Wills Classic Milds had a small little insert (never seen this in my life before), which had an eletronic guitar talking about rock and roll and the association of the electronic guitar. So did they finally figure out that smokers and rock and roll are sort of connected (did they read Gladwell?) and did they also think that a smoker needs rock and roll trivia? I don't know.

I have also realised (by stumbling upon a rerun of Koffee With Karan on StarOne) that the word rocking was rampantly used throughout the show so KJ does have some hand in popularising it...

4 Comments:

Blogger writer-in-egg-style said...

"Choose an identity", as the blogspot comment-enabler commands, should rank amongst the world's most interesting three-word propositions.

Anyhow, back to the point: CD rockin TV is interesting because of "light n shade" cinematographic possibilities, moderated by the director's general sense of real/fake projections.

The scribble technique has a charm of its own because it suggests spunky spontaneity. And of course, as good adfolk know, some of the biggest breakthroughs come from the simplest of messages (because to the thoughtful, they are anything but 'simple').

09 August, 2005  
Anonymous truth-barer said...

Saw the CD Rocks ad in the "Youth Icon" issue of The Week, which has a nice section called Global Village featuring a nose job for Abraham Lincoln and an exhibition called "Naked Truth" in Austria with an extract from Tintin In The Land Of Black Gold overleaf.

The Week gets with it? Who'd have guessed !!

12 August, 2005  
Anonymous Byte of knowlege said...

Iconoclasm still rocks. Try this from Apple Computer's "Think Different" campaign (resonant of a caption saying "Thinking differently helps" placed below a picture of Rodin's Thinker painted multicoloured, which appeared in a magazine in about 1997):

"Here's to the crazy ones...
the misfits...
the rebels...
the troublemakers...
the round pegs in the square holes...
the ones who see things differently.
They're not fond of rules and they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them.
About the only thing that you can't do is ignore them...
because they change things, they push the human race forward.
And while some may see them as the crazy ones, we see genius.
Because the people who are crazy enough to think they can change the world...
... are the ones who do."

24 September, 2005  
Anonymous Byte said...

Writer-in-exile, knock-knock.... you there?

24 September, 2005  

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